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ERShares

Website

ERSHARES
PRO-

JECT

ERShares, a global investment company, needed a fresh, new brand to better relate to potential investors. Along with their new look and feel, they required an updated website with new functionality and layout to not only drive page visitors to their updates and accreditations but also to buy funds with them directly. During the discovery phase,

three distinct brand directions started to emerge and a homepage draft of each one helped determine the company's direction.

Version 1 Concept:

This version was made with a focus on vibrant colors, technology driven, and creating a sense of company solidity.

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Version 2 Concept:

This version was made with a focus on an uplifted color palette, open space, and clean lines.

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Version 3 Concept:

This version was made with a focus on forward movement, grounded color palette, and the strong foundation of the company juxtaposed with the ever-changing direction of investment.

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